Facebook Pages for Business
Thursday, July 5, 2018
Edit
Facebook Pages For Business can be a great tool for drawing in and engaging brand-new and existing consumers. Practically every company I have actually spoken to either has a page on Facebook or believe they require one if they do not.
Many people do not know where to start or ways to do it. The list below step by step guide shows you the best ways to produce and keep a professional and helpful Facebook business page.
Action 1: Create your Business Facebook Page
This Facebook page makes it truly easy to establish your Facebook page. Follow the prompts and you cant fail. Make sure the information your go into corresponds exactly to the details you have on your site.
Action 2: Declare your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to set up your own unique URL for your organisation page. I declared www.facebook.com/seomaverick and I recommend you do the same using your service name. It's a lot easier to market promos utilizing facebook.com/businessname than the default URL variation that Facebook offers you.
Action 3: Upload profile image and thumbnail image.
The profile photo is an incredibly fundamental part of your Facebook page. It can be as much as 200 pixels wide x 600 pixels high. I would advise utilizing the complete 200 pixels width for your page and as tall as you choose. Keep in mind, the longer to profile image, the further you push the left hand navigation links down the page.
After you have set your profile photo you need to select the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make certain you select a great area of your profile photo to utilize as your thumbnail image.
Action 4: Upload images to your page.
Use the image strip at the top of your Facebook company page to your advantage. This is a great location to submit some photos of your organisation, your individuals, your items or some creative imagery which is suitable for your company.
These images for the image strip are chosen randomly so make certain you have a couple of to select from so you can fill up all 5 available slots! Below is an example of the image strip in action from United States grocery store chain Kroger. They have photos of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Fixed landing page.
Another method to improve your Facebook page is to have a static landing page for new visitors. This must be designed to entice visitors to 'like' your page and promote your organisation! The area you have to deal with is 520 pixels large and as high as you desire (do not make it too high though!).
An easy method to do develop a static landing page is utilizing this application from Wildfire. It hosts the image for you so you do not need to host it on your site or do any coding. This post provides a great outline on how to utilize this totally free tool. Nevertheless, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.
If you desire more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a wonderful step by step walk through. If you have the time-- I recommend you do this.
Here are a few great landing pages:.
Red Bull.
Coca Cola
Action 6: Featured likes.
The next step is to include highlighted likes to your business page. This is where you can advise complementary or other useful pages from within your site. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Online marketing resources from around the web.
Action 7: Populate with posts.
Before you go live it is a smart idea to have a couple of posts already occupied on your news feed so your page doesn't appear like a ghost town! Include a couple of your newest blog posts, best material from your website or any pertinent market associated news that might be beneficial for your customers.
Action 8: Go live.
Speaks for itself. When you have actually done all of the above now is the time to send out the page live!
Action 9: Update frequently.
It's insufficient just to develop a fan page and leave it at that. You have to continuously upgrade it with relevant details that is beneficial to your fans and clients. Ensure you are actively appealing and publishing a couple of times a day.
Here are some things you can post on your Facebook business page to keep it as much as date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Facebook Pages For Business!
Many people do not know where to start or ways to do it. The list below step by step guide shows you the best ways to produce and keep a professional and helpful Facebook business page.
Facebook Pages For Business
Action 1: Create your Business Facebook Page
This Facebook page makes it truly easy to establish your Facebook page. Follow the prompts and you cant fail. Make sure the information your go into corresponds exactly to the details you have on your site.
Action 2: Declare your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to set up your own unique URL for your organisation page. I declared www.facebook.com/seomaverick and I recommend you do the same using your service name. It's a lot easier to market promos utilizing facebook.com/businessname than the default URL variation that Facebook offers you.
Action 3: Upload profile image and thumbnail image.
The profile photo is an incredibly fundamental part of your Facebook page. It can be as much as 200 pixels wide x 600 pixels high. I would advise utilizing the complete 200 pixels width for your page and as tall as you choose. Keep in mind, the longer to profile image, the further you push the left hand navigation links down the page.
After you have set your profile photo you need to select the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make certain you select a great area of your profile photo to utilize as your thumbnail image.
Action 4: Upload images to your page.
Use the image strip at the top of your Facebook company page to your advantage. This is a great location to submit some photos of your organisation, your individuals, your items or some creative imagery which is suitable for your company.
These images for the image strip are chosen randomly so make certain you have a couple of to select from so you can fill up all 5 available slots! Below is an example of the image strip in action from United States grocery store chain Kroger. They have photos of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Fixed landing page.
Another method to improve your Facebook page is to have a static landing page for new visitors. This must be designed to entice visitors to 'like' your page and promote your organisation! The area you have to deal with is 520 pixels large and as high as you desire (do not make it too high though!).
An easy method to do develop a static landing page is utilizing this application from Wildfire. It hosts the image for you so you do not need to host it on your site or do any coding. This post provides a great outline on how to utilize this totally free tool. Nevertheless, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.
If you desire more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a wonderful step by step walk through. If you have the time-- I recommend you do this.
Here are a few great landing pages:.
Red Bull.
Coca Cola
Action 6: Featured likes.
The next step is to include highlighted likes to your business page. This is where you can advise complementary or other useful pages from within your site. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Online marketing resources from around the web.
Action 7: Populate with posts.
Before you go live it is a smart idea to have a couple of posts already occupied on your news feed so your page doesn't appear like a ghost town! Include a couple of your newest blog posts, best material from your website or any pertinent market associated news that might be beneficial for your customers.
Action 8: Go live.
Speaks for itself. When you have actually done all of the above now is the time to send out the page live!
Action 9: Update frequently.
It's insufficient just to develop a fan page and leave it at that. You have to continuously upgrade it with relevant details that is beneficial to your fans and clients. Ensure you are actively appealing and publishing a couple of times a day.
Here are some things you can post on your Facebook business page to keep it as much as date:.
- Most current post.
- Competitors.
- Latest deals/special offers.
- Useful details connecting to your industry.
- Appropriate market news posts.
- Most current news about your business.
- Photos of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Facebook Pages For Business!