Creating A Business Page On Facebook
Wednesday, April 18, 2018
Edit
Creating A Business Page On Facebook can be a wonderful tool for bring in and engaging new and existing customers. Practically every service I have spoken to either has a page on Facebook or believe they require one if they do not.
Many people have no idea where to begin or how to do it. The following step by step guide shows you the best ways to develop and maintain an expert and beneficial Facebook organisation page.
Action 1: Develop your Company Facebook Page
This Facebook page makes it really simple to set up your Facebook page. Follow the prompts and you cant go incorrect. Make sure the information your enter corresponds precisely to the details you have on your site.
Action 2: Claim your distinct Facebook URL.
http://www.facebook.com/username/.
Go to the link above to set up your own special URL for your service page. I declared www.facebook.com/seomaverick and I suggest you do the same using your service name. It's a lot easier to market promos utilizing facebook.com/businessname than the default URL version that Facebook offers you.
Action 3: Upload profile image and thumbnail image.
The profile picture is an exceptionally essential part of your Facebook page. It can be up to 200 pixels wide x 600 pixels high. I would recommend using the full 200 pixels width for your page and as tall as you see fit. Remember, the longer to profile photo, the additional you press the left hand navigation links down the page.
After you have actually set your profile picture you require to choose the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make sure you select an excellent area of your profile photo to use as your thumbnail image.
Action 4: Publish images to your page.
Use the image strip at the top of your Facebook organisation page to your advantage. This is a good location to upload some photos of your company, your individuals, your items or some creative imagery which is ideal for your service.
These images for the image strip are chosen arbitrarily so make certain you have a couple of to select from so you can fill up all five offered slots! Below is an example of the picture strip in action from United States supermarket chain Kroger. They have photos of their personnel appearing in their strip making it look more personal and friendly.
Action 5: Static landing page.
Another way to enhance your Facebook page is to have a fixed landing page for new visitors. This ought to be designed to entice visitors to 'like' your page and promote your company! The location you need to deal with is 520 pixels wide and as tall as you desire (do not make it too high though!).
A simple way to do produce a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you do not have to host it on your website or do any coding. This short article gives an excellent summary on ways to utilize this totally free tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.
If you want more control over your landing page, this guide on how to construct a Facebook landing page with iFrames is a fantastic action by step walk through. If you have the time-- I recommend you do this.
Here are a number of excellent landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next step is to add featured likes to your service page. This is where you can suggest complementary or other useful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Internet marketing resources from around the web.
Action 7: Populate with posts.
Prior to you go live it is a good concept to have a couple of posts already populated on your news feed so your page does not appear like a ghost town! Include a number of your latest blog posts, best content from your website or any relevant industry related news that may be helpful for your consumers.
Action 8: Go live.
Speaks for itself. As soon as you have actually done all of the above now is the time to send out the page live!
Action 9: Update frequently.
It's not enough simply to create a fan page and leave it at that. You require to constantly upgrade it with appropriate details that is useful to your fans and consumers. Make certain you are actively interesting and publishing a few times a day.
Here are some things you can publish on your Facebook service page to keep it as much as date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Business Page On Facebook!
Many people have no idea where to begin or how to do it. The following step by step guide shows you the best ways to develop and maintain an expert and beneficial Facebook organisation page.
Creating A Business Page On Facebook
Action 1: Develop your Company Facebook Page
This Facebook page makes it really simple to set up your Facebook page. Follow the prompts and you cant go incorrect. Make sure the information your enter corresponds precisely to the details you have on your site.
Action 2: Claim your distinct Facebook URL.
http://www.facebook.com/username/.
Go to the link above to set up your own special URL for your service page. I declared www.facebook.com/seomaverick and I suggest you do the same using your service name. It's a lot easier to market promos utilizing facebook.com/businessname than the default URL version that Facebook offers you.
Action 3: Upload profile image and thumbnail image.
The profile picture is an exceptionally essential part of your Facebook page. It can be up to 200 pixels wide x 600 pixels high. I would recommend using the full 200 pixels width for your page and as tall as you see fit. Remember, the longer to profile photo, the additional you press the left hand navigation links down the page.
After you have actually set your profile picture you require to choose the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make sure you select an excellent area of your profile photo to use as your thumbnail image.
Action 4: Publish images to your page.
Use the image strip at the top of your Facebook organisation page to your advantage. This is a good location to upload some photos of your company, your individuals, your items or some creative imagery which is ideal for your service.
These images for the image strip are chosen arbitrarily so make certain you have a couple of to select from so you can fill up all five offered slots! Below is an example of the picture strip in action from United States supermarket chain Kroger. They have photos of their personnel appearing in their strip making it look more personal and friendly.
Action 5: Static landing page.
Another way to enhance your Facebook page is to have a fixed landing page for new visitors. This ought to be designed to entice visitors to 'like' your page and promote your company! The location you need to deal with is 520 pixels wide and as tall as you desire (do not make it too high though!).
A simple way to do produce a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you do not have to host it on your website or do any coding. This short article gives an excellent summary on ways to utilize this totally free tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.
If you want more control over your landing page, this guide on how to construct a Facebook landing page with iFrames is a fantastic action by step walk through. If you have the time-- I recommend you do this.
Here are a number of excellent landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next step is to add featured likes to your service page. This is where you can suggest complementary or other useful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Internet marketing resources from around the web.
Action 7: Populate with posts.
Prior to you go live it is a good concept to have a couple of posts already populated on your news feed so your page does not appear like a ghost town! Include a number of your latest blog posts, best content from your website or any relevant industry related news that may be helpful for your consumers.
Action 8: Go live.
Speaks for itself. As soon as you have actually done all of the above now is the time to send out the page live!
Action 9: Update frequently.
It's not enough simply to create a fan page and leave it at that. You require to constantly upgrade it with appropriate details that is useful to your fans and consumers. Make certain you are actively interesting and publishing a few times a day.
Here are some things you can publish on your Facebook service page to keep it as much as date:.
- Newest post.
- Competitions.
- Latest deals/special offers.
- Useful info relating to your industry.
- Pertinent industry news articles.
- Newest news about your service.
- Photos of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Business Page On Facebook!