Creating A Facebook Business Page
Thursday, March 22, 2018
Edit
Creating A Facebook Business Page can be a fantastic tool for attracting and engaging brand-new and existing consumers. Just about every company I have talked to either has a page on Facebook or believe they need one if they do not.
The majority of people have no idea where to start or how to do it. The list below action by step guide reveals you ways to develop and maintain a professional and useful Facebook company page.
Action 1: Develop your Organisation Facebook Page
This Facebook page makes it really easy to establish your Facebook page. Follow the triggers and you cant fail. Ensure the information your get in corresponds precisely to the details you have on your website.
Action 2: Declare your special Facebook URL.
http://www.facebook.com/username/.
Go to the link above to set up your own distinct URL for your company page. I claimed www.facebook.com/seomaverick and I suggest you do the exact same using your service name. It's much easier to promote promotions utilizing facebook.com/businessname than the default URL variation that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile photo is an incredibly vital part of your Facebook page. It can be approximately 200 pixels broad x 600 pixels high. I would recommend utilizing the complete 200 pixels width for your page and as high as you please. Keep in mind, the longer to profile image, the further you push the left hand navigation links down the page.
After you have set your profile image you have to pick the thumbnail image. This is what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so ensure you choose a good section of your profile photo to utilize as your thumbnail image.
Action 4: Submit images to your page.
Utilize the photo strip at the top of your Facebook company page to your advantage. This is an excellent place to submit some pictures of your service, your people, your items or some creative images which appropriates for your company.
These images for the image strip are chosen randomly so make sure you have a couple of to select from so you can fill all 5 available slots! Below is an example of the image strip in action from US supermarket chain Kroger. They have photos of their personnel appearing in their strip making it look more personal and friendly.
Action 5: Fixed landing page.
Another way to improve your Facebook page is to have a fixed landing page for new visitors. This must be created to attract visitors to 'like' your page and promote your service! The area you have to work with is 520 pixels large and as high as you desire (do not make it too tall though!).
A simple way to do develop a static landing page is utilizing this application from Wildfire. It hosts the image for you so you do not require to host it on your website or do any coding. This short article offers a good outline on how to utilize this complimentary tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.
If you want more control over your landing page, this guide on ways to build a Facebook landing page with iFrames is a great step by step walk through. If you have the time-- I suggest you do this.
Here are a few terrific landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next action is to add highlighted likes to your service page. This is where you can suggest complementary or other useful pages from within your site. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Web marketing resources from around the web.
Action 7: Occupy with posts.
Prior to you go live it is a great idea to have a couple of posts currently populated on your news feed so your page doesn't look like a ghost town! Include a number of your newest blog site posts, finest content from your website or any pertinent market associated news that might be beneficial for your customers.
Action 8: Go live.
Speaks for itself. As soon as you have actually done all of the above now is the time to send out the page live!
Action 9: Update regularly.
It's not enough just to create a fan page and leave it at that. You require to continuously update it with pertinent information that is useful to your fans and consumers. Make certain you are actively interesting and publishing a few times a day.
Here are some things you can post on your Facebook company page to keep it up to date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Facebook Business Page!
The majority of people have no idea where to start or how to do it. The list below action by step guide reveals you ways to develop and maintain a professional and useful Facebook company page.
Creating A Facebook Business Page
Action 1: Develop your Organisation Facebook Page
This Facebook page makes it really easy to establish your Facebook page. Follow the triggers and you cant fail. Ensure the information your get in corresponds precisely to the details you have on your website.
Action 2: Declare your special Facebook URL.
http://www.facebook.com/username/.
Go to the link above to set up your own distinct URL for your company page. I claimed www.facebook.com/seomaverick and I suggest you do the exact same using your service name. It's much easier to promote promotions utilizing facebook.com/businessname than the default URL variation that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile photo is an incredibly vital part of your Facebook page. It can be approximately 200 pixels broad x 600 pixels high. I would recommend utilizing the complete 200 pixels width for your page and as high as you please. Keep in mind, the longer to profile image, the further you push the left hand navigation links down the page.
After you have set your profile image you have to pick the thumbnail image. This is what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so ensure you choose a good section of your profile photo to utilize as your thumbnail image.
Action 4: Submit images to your page.
Utilize the photo strip at the top of your Facebook company page to your advantage. This is an excellent place to submit some pictures of your service, your people, your items or some creative images which appropriates for your company.
These images for the image strip are chosen randomly so make sure you have a couple of to select from so you can fill all 5 available slots! Below is an example of the image strip in action from US supermarket chain Kroger. They have photos of their personnel appearing in their strip making it look more personal and friendly.
Action 5: Fixed landing page.
Another way to improve your Facebook page is to have a fixed landing page for new visitors. This must be created to attract visitors to 'like' your page and promote your service! The area you have to work with is 520 pixels large and as high as you desire (do not make it too tall though!).
A simple way to do develop a static landing page is utilizing this application from Wildfire. It hosts the image for you so you do not require to host it on your website or do any coding. This short article offers a good outline on how to utilize this complimentary tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.
If you want more control over your landing page, this guide on ways to build a Facebook landing page with iFrames is a great step by step walk through. If you have the time-- I suggest you do this.
Here are a few terrific landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next action is to add highlighted likes to your service page. This is where you can suggest complementary or other useful pages from within your site. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Web marketing resources from around the web.
Action 7: Occupy with posts.
Prior to you go live it is a great idea to have a couple of posts currently populated on your news feed so your page doesn't look like a ghost town! Include a number of your newest blog site posts, finest content from your website or any pertinent market associated news that might be beneficial for your customers.
Action 8: Go live.
Speaks for itself. As soon as you have actually done all of the above now is the time to send out the page live!
Action 9: Update regularly.
It's not enough just to create a fan page and leave it at that. You require to continuously update it with pertinent information that is useful to your fans and consumers. Make certain you are actively interesting and publishing a few times a day.
Here are some things you can post on your Facebook company page to keep it up to date:.
- Latest post.
- Competitions.
- Most current deals/special deals.
- Useful info relating to your market.
- Relevant market news
- short articles.
- Newest news about your business.
- Pictures of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Facebook Business Page!