Creating A Business Facebook Page
Friday, March 30, 2018
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Creating A Business Facebook Page can be a wonderful tool for drawing in and engaging new and existing consumers. Practically every business I have spoken to either has a page on Facebook or think they need one if they do not.
Many people do not know where to begin or how to do it. The following step by action guide reveals you how to create and keep an expert and helpful Facebook business page.
Action 1: Create your Organisation Facebook Page
This Facebook page makes it actually simple to establish your Facebook page. Follow the prompts and you cant fail. Ensure the details your get in corresponds exactly to the details you have on your site.
Action 2: Claim your distinct Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your very own special URL for your company page. I declared www.facebook.com/seomaverick and I suggest you do the exact same using your service name. It's a lot easier to promote promos using facebook.com/businessname than the default URL version that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile photo is a very important part of your Facebook page. It can be up to 200 pixels broad x 600 pixels high. I would recommend using the full 200 pixels width for your page and as high as you please. Remember, the longer to profile image, the additional you press the left hand navigation links down the page.
After you have set your profile picture you have to select the thumbnail image. This is what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make certain you choose a good section of your profile picture to utilize as your thumbnail image.
Action 4: Upload images to your page.
Use the image strip at the top of your Facebook service page to your benefit. This is an excellent place to upload some images of your organisation, your individuals, your products or some innovative imagery which is appropriate for your organisation.
These images for the picture strip are picked arbitrarily so ensure you have a couple of to pick from so you can fill up all 5 readily available slots! Below is an example of the photo strip in action from US supermarket chain Kroger. They have images of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Fixed landing page.
Another way to improve your Facebook page is to have a static landing page for new visitors. This should be designed to attract visitors to 'like' your page and promote your service! The area you have to work with is 520 pixels wide and as tall as you want (don't make it too tall though!).
A basic way to do develop a fixed landing page is using this application from Wildfire. It hosts the image for you so you do not have to host it on your website or do any coding. This article provides a great summary on the best ways to utilize this totally free tool. However, one problem with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.
If you want more control over your landing page, this guide on ways to construct a Facebook landing page with iFrames is a wonderful step by step walk through. If you have the time-- I suggest you do this.
Here are a few fantastic landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next step is to add featured likes to your business page. This is where you can recommend complementary or other useful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Online marketing resources from around the web.
Action 7: Occupy with posts.
Prior to you go live it is a smart idea to have a couple of posts currently occupied on your news feed so your page does not look like a ghost town! Include a number of your newest article, best material from your site or any pertinent market associated news that might be helpful for your consumers.
Action 8: Go live.
Speaks for itself. As soon as you have actually done all the above now is the time to send the page live!
Action 9: Update often.
It's not enough simply to create a fan page and leave it at that. You need to continually update it with relevant details that works to your fans and consumers. Ensure you are actively interesting and posting a couple of times a day.
Here are some things you can post on your Facebook business page to keep it up to date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Business Facebook Page!
Many people do not know where to begin or how to do it. The following step by action guide reveals you how to create and keep an expert and helpful Facebook business page.
Creating A Business Facebook Page
Action 1: Create your Organisation Facebook Page
This Facebook page makes it actually simple to establish your Facebook page. Follow the prompts and you cant fail. Ensure the details your get in corresponds exactly to the details you have on your site.
Action 2: Claim your distinct Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your very own special URL for your company page. I declared www.facebook.com/seomaverick and I suggest you do the exact same using your service name. It's a lot easier to promote promos using facebook.com/businessname than the default URL version that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile photo is a very important part of your Facebook page. It can be up to 200 pixels broad x 600 pixels high. I would recommend using the full 200 pixels width for your page and as high as you please. Remember, the longer to profile image, the additional you press the left hand navigation links down the page.
After you have set your profile picture you have to select the thumbnail image. This is what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make certain you choose a good section of your profile picture to utilize as your thumbnail image.
Action 4: Upload images to your page.
Use the image strip at the top of your Facebook service page to your benefit. This is an excellent place to upload some images of your organisation, your individuals, your products or some innovative imagery which is appropriate for your organisation.
These images for the picture strip are picked arbitrarily so ensure you have a couple of to pick from so you can fill up all 5 readily available slots! Below is an example of the photo strip in action from US supermarket chain Kroger. They have images of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Fixed landing page.
Another way to improve your Facebook page is to have a static landing page for new visitors. This should be designed to attract visitors to 'like' your page and promote your service! The area you have to work with is 520 pixels wide and as tall as you want (don't make it too tall though!).
A basic way to do develop a fixed landing page is using this application from Wildfire. It hosts the image for you so you do not have to host it on your website or do any coding. This article provides a great summary on the best ways to utilize this totally free tool. However, one problem with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.
If you want more control over your landing page, this guide on ways to construct a Facebook landing page with iFrames is a wonderful step by step walk through. If you have the time-- I suggest you do this.
Here are a few fantastic landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next step is to add featured likes to your business page. This is where you can recommend complementary or other useful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Online marketing resources from around the web.
Action 7: Occupy with posts.
Prior to you go live it is a smart idea to have a couple of posts currently occupied on your news feed so your page does not look like a ghost town! Include a number of your newest article, best material from your site or any pertinent market associated news that might be helpful for your consumers.
Action 8: Go live.
Speaks for itself. As soon as you have actually done all the above now is the time to send the page live!
Action 9: Update often.
It's not enough simply to create a fan page and leave it at that. You need to continually update it with relevant details that works to your fans and consumers. Ensure you are actively interesting and posting a couple of times a day.
Here are some things you can post on your Facebook business page to keep it up to date:.
- Newest article.
- Competitions.
- Latest deals/special offers.
- Useful info connecting to your industry.
- Pertinent industry news
- short articles.
- Most current news about your organisation.
- Pictures of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Business Facebook Page!